Inventive developed responsive brand assets for the Roblox Engine and brought the VfB Stuttgart brand into the digital gaming world.
Inventive developed responsive brand assets for the Roblox Engine. The jerseys automatically adapt to any avatar, regardless of body shape or character. The VfB Stuttgart brand thus becomes a digital object that millions of users can see, wear, and share.
Result
Brand presence on one of the largest gaming platforms worldwide
New target groups reached
New opportunities for cooperation and revenue in the digital space
Those who bring their brand as an asset into digital worlds unlock target groups and revenue streams that traditional marketing cannot reach.
The model works just as well for sports clubs as it does for consumer goods brands, media companies, or event brands. A digital brand presence does not end with the Instagram channel. Broadcaster logic means being present everywhere the target group is, with formats that fit that specific location.
