We developed responsive brand assets for the Roblox Engine. The jerseys automatically adapt to any avatar—regardless of body shape or character. This turns the VfB Stuttgart brand into a digital object that millions of users can see, wear, and share.
Brand presence on one of the largest gaming platforms worldwide
Expanded advertising opportunities in the digital space
New collaboration opportunities with brands and sponsors
A digital brand presence does not end with an Instagram channel. Those who bring their brand as an asset into digital worlds tap into new target groups and new sources of income – without classic production costs.
The model works for sports clubs in the exact same way as it does for consumer goods brands, media companies, or event brands.
