Inventive transformed a product launch into a multi-set production day – featuring a complete location transformation and parallel sets for different target audiences.
Inventive developed the concept of a Multiset Production Day and converted the entire location into a fitness studio. NFC onboarding cards for later content, towels and merch, fitness food and drinks, AR mirrors – every detail was part of the staging and the exploitation chain. Five parallel sets: soundbite and statement area for all interviews and advertising statements of key people in front of a fitness studio lightwall, workout area for testing the product, Q&A area with star testimonial Vanessa Mai, keynote area for the product presentation, cove for perfect product shots. The result was Germany's first digital influencer workout as a brand collaboration between Vodafone and Gymondo.
Result
First digital influencer workout in Germany
Brand collaboration Vodafone x Gymondo
Complete location transformation into a fitness studio
Content for several months from a single production day
Anyone who thinks of a product launch as a production day wins not only attention – but also repurposable content.
The model works wherever an experience needs to serve different target groups at the same time and deliver content for months. Product launches, campaign starts, trade fairs, sales events. Broadcasters do not think in terms of individual measures. They think in terms of exploitation chains – from the first set to the last clip.
