Inventive developed the concept of a multi-set Production Day: a single shoot day divided into several sets and formats, run in parallel for all three target audiences.
The result was Germany's first digital influencer workout – as a brand collaboration between Vodafone and Gymondo – plus high-quality content for press and partners.
Result
First digital influencer workout in Germany
Brand collaboration Vodafone × Gymondo
Content for several months from one production day
Anyone who designs a product launch as a multi-set Production Day multiplies the output—without multiplying the costs.
The model works wherever multiple target groups need to be served at the same time: product launches, campaign launches, internal communications. Companies that are not yet familiar with this format are producing three times as much today, where once would be enough.
