Inventive developed a high-quality, extensible CG library based on motion capture and MetaHumans.
Movement sequences were medically correctly and precisely captured and transferred to realistic digital characters. The decisive factor: the data! No more actors, no more shooting days required. The same exercise can be transferred to different bodies, age groups, and personas – the 60-year-old rehab patient gets the same content as the 30-year-old female athlete, visually tailored to them. New markets, new languages, new target groups: no new shooting day, but an adaptation of the existing data. Over 250 exercises have already been produced. What DNM and MEDIAN have built is not a video offer – it is a content asset that grows with the company.
Result
Long-term content values as a basis for hyper-personalization and Robotic AI
More cost-effective than traditional video production
Independent of individuals & updatable at any time
Internationalizable and scalable
Anyone who invests in motion capturing once stops producing content – and starts owning it.
For companies with international reach and multifaceted target audiences, this is not a production issue. It is a strategic decision: Broadcasters build assets that can be recycled. Conventional video production consumes budget. A MoCap library multiplies it. Wherever large volumes of motion or instructional content are needed – medicine, sports, rehabilitation, training – motion capturing is the strategic alternative. Cheaper and faster are not the goal, but the logical side effect.
