Sales KickOff – When salespeople become fans

Fasttrack – Straight to the point

1,200 sales representatives. One kick-off to the year. This is the moment that decides whether they start the year motivated or not.

Campfire instead of a meeting: Anyone who wants to activate sales must build an experience that truly moves people. Fan scarves, fan blocks, stadium atmosphere. Participants become fans.
Attention Capture right from the start: Show planning, dramaturgy, and flow were designed in such a way that attention is captured and held from the very first second.
Staged once, recycled many times: Content from the event for internal communication, post-processing, and motivation beyond the day itself. Broadcaster logic applied to the Sales KickOff as well.
Incredible impact: Multi-award-winning. But above all: the team walked out differently than they walked in.

Customer

Vodafone

Industry

Telecommunications

Category

Show Development

Event Experience

Keynote Development

Project duration

3 months

The challenge

The annual Sales KickOff is the most important motivational moment of the year. 1,200 sales representatives, high expectations, one goal: to start the new year motivated, focused, and as a team. A classic conference format would be wasted potential – anyone who truly wants to activate sales must build a campfire, not give a presentation.

Fasttrack – Straight to the point

1,200 sales representatives. One kick-off to the year. This is the moment that decides whether they start the year motivated or not.

Campfire instead of a meeting: Anyone who wants to activate sales must build an experience that truly moves people. Fan scarves, fan blocks, stadium atmosphere. Participants become fans.
Attention Capture right from the start: Show planning, dramaturgy, and flow were designed in such a way that attention is captured and held from the very first second.
Staged once, recycled many times: Content from the event for internal communication, post-processing, and motivation beyond the day itself. Broadcaster logic applied to the Sales KickOff as well.
Incredible impact: Multi-award-winning. But above all: the team walked out differently than they walked in.

Customer

Vodafone

Industry

Telecommunications

Category

Show Development

Event Experience

Keynote Development

Project duration

3 months

The challenge

What we did

Inventive developed Vodafone's annual Sales KickOff as a full show production with a stadium atmosphere – for 1,200 sales employees.

Inventive developed the entire show: concept, dramaturgy, C-level keynote, showflow, and interaction concept. The guiding idea was stadium atmosphere – fan scarves, fan blocks, an experience that makes the sales team feel like they are before a big game. Participants became fans. A mandatory appointment became the moment of the year.

Result

1,200 sales employees activated
Complete show and fan experience
Multiple award-winning

Added value & context

Activating sales does not mean informing. It means moving.

Anyone who gets show dramaturgy, keynote development, and production from a single source wins not only efficiency, but a coherent experience that sticks. The Sales KickOff is not the day numbers are presented. It is the day a team decides whether they are truly going to fight. This applies to sales events just as much as to town halls, strategy presentations, and all those moments where companies genuinely need to move people.

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Managing Director

Business & Solutions

Gersi Gega

Schedule an appointment

Managing Director

Consulting & Innovation

Christoph Köhler

Schedule an appointment

Creative Director

Managing Producer & Direction

Benjamin Jurick

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Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Managing Director

Business & Solutions

Gersi Gega

Schedule an appointment

Managing Director

Consulting & Innovation

Christoph Köhler

Schedule an appointment

Creative Director

Managing Producer & Direction

Benjamin Jurick

Schedule an appointment

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Managing Director

Business & Solutions

Gersi Gega

Schedule an appointment

Managing Director

Consulting & Innovation

Christoph Köhler

Schedule an appointment

Creative Director

Managing Producer & Direction

Benjamin Jurick

Schedule an appointment

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.