Inventive developed a conversational AI avatar of Johannes Gutenberg—powered by an AI knowledge database about his life, his work, and his time.
Visitors speak with him in real time: natural dialogue, on-site at events, in his hometown. The inventor of printing becomes a living calling card for the media state of Rhineland-Palatinate.
Result
Gutenberg as an interactive brand experience for RLP
A completely new format for events and the web
A new way of conveying knowledge for culture and education
The dialog-capable avatar turns passive consumption into active engagement.
What Inventive created for the RLP State Chancellery with Gutenberg works wherever a strong historical figure needs to be linked with a modern message—corporate anniversaries, museums, city marketing, educational institutions.
