Inventive accompanied LÖWEN Entertainment during the launch of their first leisure collection – from the shooting concept and casting to campaign assets and webshop product shots.
Inventive took over full production responsibility: shooting concept, location decision (White Studio for maximum flexibility and timeless positioning), casting in cooperation with SMS Models, campaign production, and product shots for the webshop. Photos, videos, and finished advertisements were created in parallel. One creative line, all formats, one point of contact.
Result
First leisure collection successfully launched visually
Campaign assets, social content, and webshop product shots from a single production
Consistent brand impact across all formats and channels
Anyone introducing a new collection doesn't need a photographer. They need a production partner who thinks ahead.
The decisions made on a production day shape a brand for years to come. White studio or location? Which casting fits the target group? How can product shots for the web shop be integrated into the workflow without blowing a second budget? These are not production questions. These are brand questions. Broadcaster DNA means: making these decisions before the camera starts rolling.
