Inventive redesigned the Emotion Award from scratch. Concept, dramaturgy, directing, design, and complete content exploitation from a single source.
Inventive completely redesigned the Emotion Award from scratch: concept, dramaturgy, direction, and design from a single source. The result is a consistent visual system for the entire evening: show animations, openers, dividers, and editorial interludes. Stage, screens, and digital post-processing were conceived together from the very beginning. Parallel to the live staging, the foundation for post-event content was created: interviews, original sound bites, highlight moments, and the aftermovie. A complete content pool was made available to media and editorial teams on the very night of the awards.
Result
Concept, direction, design, and production from a single source
Consistent visual language across stage, screens, and all digital channels
Content pool made available to the media on the very night of the awards
An event evening was turned into a media narrative that continues to be shared
Good event communication does not end with the last applause. That is exactly where it begins.
Anyone who thinks of event production and post-production together from the very beginning makes the most of the moment of maximum attention directly on the evening and immediately afterwards. This turns a special event into a strategic content moment with a lasting impact. This applies to awards just as much as to product launches, galas and all events that want to be more than just one evening.
