Inventive developed the concept, format and production of the Content Convention from scratch.
Over six years, an annual event emerged with a main stage, masterclasses, booths and an AI playground – as well as 8 hours of livestreaming. The format connects broadcasters, streaming platforms and startups and has established itself as a fixture in the German media industry.
Result
1,500 guests on site
260,000 TV viewers
100,000 livestream viewers
400,000 web viewers
6 years of continuous growth
Conferences and platform formats are long-term investments in community and visibility.
Anyone who builds them strategically — with a clear positioning concept, a growing program, and media amplification — creates brand value that extends far beyond the day of the event. Organizations that produce one-off events are missing out on the greatest potential: repeatability and growth.
