Inventive handled motion capture and virtual production for the Bowers & Wilkins x BMW brand film – Full CGI, Unreal Engine, under the creative leadership of SAY MAHALO.
Under the creative lead of SAY MAHALO, Inventive took over motion capture and virtual production for the brand film. Full CGI, Unreal Engine, a fully composed audiovisual concept. An avatar level that deliberately blurs the line between real and artificial. The "Is this real?" is not a mistake, but part of the art direction.
Result
High-end motion capture and virtual production
Visual language that emotionally charges both brands
Technical reference for virtual production in the premium segment
Virtual Production is the most efficient way to produce visually ambitious content that conventional production cannot achieve.
Those who want to translate their brand into visual worlds that classical production cannot achieve get an infrastructure that scales with Motion Capture and Unreal Engine. From brand film to product launch, from one brand to many. Broadcaster logic also applies here: invest once in a production infrastructure, exploit it multiple times. CGI assets do not age; they grow with the brand.
