Inventive consulting portfolio
From the initial analysis to the ongoing program.
Rotate once, send multiple times
Most companies design a shooting day for one channel, one target group, one moment. The result: high production costs, short shelf life, no strategic build-up. The next demand arises, and the process begins all over again.
Broadcasters think differently. Before a camera starts running, the day is completely planned out: Which formats are being created in parallel? Which target groups are being served at the same time? How will this material still be useful in six months? A shooting day is not an isolated event; it is a production sprint with multiple utilization windows.
Phase 1 – Production Audit
We analyze existing production processes, budgets, and output. Where are the greatest inefficiencies occurring today? Where is content being produced multiple times when once would suffice?
Result: a clear map of waste and leverage points.
Phase 2 – Multiset Production Design
Together, we design how a future production day works as a Multiset Production Day. Which formats run in parallel? Which target groups are addressed in a single day? How does a shooting day become an asset that lasts for months?
Result: a concrete production blueprint.
Phase 3 – Implementation and Handover
The first production day under the new system is supervised by Inventive. After that, the model continues to run internally, with clear playbooks, templates, and checklists that no longer require an external team.
A production strategy that gets the maximum out of every shooting day: more formats, more target audiences, more channels, without a higher budget. Plus a production blueprint that continues to run independently in-house.
The first step is a 30-minute production briefing: Together, we will review the last day of shooting and show where value was lost and where it can be unlocked during the next one.
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