Inventive consulting portfolio
From the initial analysis to the ongoing program.


The 4 phases
Phase 1 – Audit & Positioning (2–3 weeks) We analyze all existing content assets, channels, target groups, and communication goals. We define the editorial stance: What is the programming principle of this company? What does it have to say, and to whom, when, and how?
Deliverables: Content Audit · Broadcaster Positioning · Channel Matrix
Phase 2 – Editorial Structure (3–4 weeks) Setting up the editorial system: topic pillars, format library, annual calendar. Role definition: Who is the Content Lead? Who provides expertise? Who produces? The weekly rhythm becomes the operating model.
Deliverables: Editorial Manual · Format Library · Editorial Calendar
Phase 3 – Mediaday & Production (1 day per quarter) The Mediaday is the production sprint. Four channels are filled in one day, from full production to AI pipeline. Planning determines the yield: a complete quarterly program is created from a single day.
Deliverables: Production Setup · AI Toolstack · Content Output Q×4
Phase 4 – Archive & Exploitation (ongoing) The content archive is not a by-product, it is the capital. Systematic development: media library, re-evaluation without additional costs, own image material as licensable assets. The value of every produced moment grows over time.
Deliverables: Archive Strategy · Revenue Model · Media Library Concept

Companies that adopt corporate broadcasting stop treating content as a cost factor.
Instead, you build a growing asset, a content library with lasting value, measurable reach, and continuous impact. Getting started begins with the Broadcaster Check. Anyone who wants to know if this model works for their own company needs half a day, not a major investment. Schedule a consultation: In a 30-minute appointment, we will show you what corporate broadcasting could look like for your company.
Have questions? We have the answers. Here you'll find everything you need to know about working with us.




