Inventive consulting portfolio
From the initial analysis to the ongoing program.
The 4 phases
Phase 1 – Audit & Positioning (2–3 weeks) We analyze all existing content assets, channels, target audiences, and communication goals. We define the editorial stance: What is this company’s program principle? What does it have to say – and to whom, when, and how? Deliverables: Content Audit · Sender Positioning · Channel Matrix
Phase 2 – Editorial Structure (3–4 weeks) Building the editorial system: topic pillars, format library, annual calendar. Role definition – who is Content Lead, who provides expertise, who produces. The weekly rhythm becomes the operating model. Deliverables: Editorial Handbook · Format Library · Editorial Calendar
Phase 3 – Media Day & Production (1 day per quarter) The Media Day is the production sprint. Four channels are activated in one day – from full production to AI pipeline. Planning determines the yield: one day produces a complete quarterly program. Deliverables: Production Setup · AI Tool Stack · Content Output Q×4
Phase 4 – Archive & Repurposing (ongoing) The content archive is not a by-product – it is capital. Systematic indexing: media library, reuse without additional costs, your own image material as licensable assets. The value of every produced moment grows over time. Deliverables: Archive Strategy · Revenue Model · Media Library Concept
Companies that adopt corporate broadcasting stop treating content as a cost factor.
Instead, you are building a growing asset — a content library with lasting value, measurable reach, and continuous impact. The starting point is the channel check. If you want to know whether the model works for your own company, you need half a day — not a major investment. Schedule a consultation → In a 30-minute session, we'll show you what corporate broadcasting could look like for your company.
Have questions? We have the answers. Here you'll find everything you need to know about working with us.
Next projects.
(2016-25©)
