Inventive consulting portfolio
From the initial analysis to the ongoing program.
The 4 methods
1. Content Asset Discovery
Systematic uncovering of all content sources in the company using six structured prompts. No evaluation, no filtering. Quantity over quality.
Result: 15-30 asset ideas in 45 minutes.
2. Content Asset Evaluation
From 30 ideas to 5, quickly and structured. Audience Quadrant evaluates reach and business value. NES Scoring evaluates Novum, Ease, and Strategy. No discussion during scoring, silent decisions, clear prioritization.
3. Content Qualification
Three lenses examine every idea: Discovery analyzes substance and white space. Format Hypothesis defines type, structure, and channel. Reality Check evaluates feasibility, budget, and internal champions.
Result: clear go/no-go decision per idea.
4. Content Business Model
The complete business case with value layers, investment, risks, and success metrics for 3, 12, and 24 months. Content that only delivers awareness is the first to be cut. This canvas ensures that this does not happen.
At the end of the day, what's on the table is: a prioritized content potential map and 3-5 qualified ideas with a business case, ready for leadership.
Companies that approach content strategically instead of producing it reactively don't build campaigns. They build assets. The complete Canvas methodology is available directly during the consulting consultation.
Have questions? We have the answers. Here you'll find everything you need to know about working with us.
