Inventive consulting portfolio
From the initial analysis to the ongoing program.
TV Logic for Creators
Creators work hard. But often without the tools that broadcasters have been using for decades. Format development with pilot logic and kill criteria. Schedule planning that considers target audiences, channels, and cadence together. Rights exploitation that turns one video into ten assets. Dramaturgy that turns viewers into fans.
The difference between a creator who is growing and one who is stagnating is rarely talent or reach. It is system.
Phase 1 – Channel Analysis
We look at the existing format like an editor: What works, what doesn't, and why? Which topics build authority, which fizzle out? Where does the untapped potential lie in already produced material? Result: an honest format audit with clear adjustment screws.
Phase 2 – Format and Program Development
Using TV logic, we develop a scalable format: pilot structure with clear success criteria, a program schedule that thinks of target groups and cadence together, and an exploitation strategy that turns one shoot into multiple assets. No more single videos, but a program that runs.
Phase 3 – Implementation Support
The first productions under the new system are jointly designed and accompanied. Dramaturgy, editing structure, distribution logic: everything is set up in such a way that the creator can then broadcast independently.
A comprehensive format concept with pilot logic, programming schedule, and distribution strategy, developed with the knowledge of a broadcaster and applied to the reality of a creator or corporate influencer.
The first step is a 30-minute format consultation: We look at an existing video or format and immediately show three concrete key levers to make the next shoot better.
Have questions? We have the answers. Here you'll find everything you need to know about working with us.
