Inventive Studios wins PR Report Award for Jägermeister Townhall Show

Award at the 60th anniversary for “Beyond Corporate Monologue”: Mainz content studio transforms internal corporate communications into an entertainment format with AI components

Mainz, November 2025 – Inventive Studios, the creative studio specialized in innovative content formats, was awarded the PR Report Award in the Corporate Media Digital category. The award-winning project „Jägermeister Townhall Show" was created in close strategic collaboration with Klenk & Hoursch, one of the largest owner-managed consultancies for Corporate Affairs in Germany.

Internal transformation with external impact

The format transforms the classic corporate townhall into a show with entertainment value while achieving measurable business goals. The brief: share the corporate strategy and focus on consumer centricity with more than 1,000 employees worldwide. “The response was overwhelming, the energy and engagement outstanding. This award shows how internal communication can work in the digital age. This format is a blueprint for the future,” says Michael Eichel, Vice President Global Corporate Communications at Mast-Jägermeister SE.

“Together with Klenk & Hoursch, we took on the holy grail of internal communication,” explains Christoph Köhler, Co-Founder and Managing Partner Inventions at Inventive Studios. “The strategic and methodological consulting from Klenk & Hoursch at an absolutely top level was fundamental to the success. They enabled us to make internal communication so tangible that it is not only effective and shareable, but also brings joy to employees. Our experience from the TV and entertainment world has also opened up new possibilities in the corporate world.”

Innovation through AI and creative production

Inventive Studios produced the Townhall Show with blockbuster-style content and AI components. The approach: canteen bartenders act as authentic brand ambassadors and present the “recipe for the perfect change cocktail” in an entertaining way.

The technical and creative innovations include:

• Set design with a cine look

• Dynamic flow with integrated AI elements

• Authentic consumer voices as a central storytelling element

• Setting: bar in the co-working space “Wolfenbrooklyn” instead of a classic corporate environment

“We turned everything into a nightclub – because ‘consumer centricity’ means going where Jägermeister sells its products,” says Benjamin Jurick, Co-Founder and Producing Partner at Inventive Studios. “This Townhall Show is more than a one-shot. We developed a format that is available anytime as multilingual, scalable video on demand and serves as a strategic reference point for Jägermeister’s executives.”

Measurable successes convince the jury

The metrics: more than 1,100 views among just under 1,000 employees worldwide and an average watch time of 85 percent – a record value for internal formats. It created a “popcorn feeling” with positive resonance, transforming classic internal communication into a shared experience.

Strategic partnership as a success factor

“This award proves that the combination of strategic communications consulting and innovative content production sets new standards,” Köhler emphasizes. “The collaboration with Klenk & Hoursch showed that when top-level methodology meets creative innovation and technological expertise, measurable impact is created.”

The PR Report Award follows the INKOMETA Award, which was already received at the end of October in the Media & Tools – BEST OF DIGITAL category.

About Inventive Studios

Inventive Studios is one of the leading foresight studios for media innovations. Inventive advises, conceives, develops and produces content, digital products and experiences for every channel in the universe. The studio, with locations in Mainz and Berlin, specializes in synthetic avatars, AI-supported content production and innovative media formats.

The company is committed holistically to media literacy and the transformation of the industry and, together with the State Chancellery of Rhineland-Palatinate, is the organizer of the Content Convention, which takes place for the seventh time in Mainz on 26.11.25 and connects TV broadcasters with platforms, start-ups and politics. Media partner is the TV channel phoenix.

About Klenk & Hoursch

Klenk & Hoursch AG is one of the most award-winning and largest owner-managed consultancies for Corporate Affairs in Germany. With 70 strategically creative consultants, we support our clients with Corporate Communications and Public Affairs on strategy, reputation, positioning and transformation. Through data intelligence and methodological expertise, and with AI as an accelerator.

From Berlin, Frankfurt, Hamburg and Munich, we work for businesses, associations, foundations, NGOs and the public sector. We are a partner of PROI Worldwide, the largest network of independent communications consultancies with more than 9,000 employees in over 90 consultancies in 65 countries.

We bring people, companies and organizations into conversation. And drive change forward.

Further information: PR Report Award

Press contact: Gersi Gega, Co-Founder & Managing Partner Inventive Studios: gg@inventivestudios.de

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Photo credits: Berlin-Eventfotograf.de