explainer video

explainer video

The complex becomes clear

Explainer videos that show what words alone cannot achieve. For products, services, and ideas that need a visual before someone buys.

What is an explainer video?

What is an explainer video?

An explainer video turns complexity into clarity. It shows how a product works, why a service makes the difference, or how a process runs—in 60 to 180 seconds, without anyone needing to make a call to understand it. The brain processes moving images 60,000 times faster than text. Explainer videos make this advantage usable.

Category

Corporate and Brand

Production type

Film production

occasion

If the product has to be explained before someone buys it

Lead time

4–6 weeks

Output

1 main film (60–180 sec) · short version (30 sec) · web-optimized formats

Site of action

Website · Sales & Pitch · Social Ads · LinkedIn

Result

Less effort to explain in sales

Why an explainer video?

Why an explainer video?

An explainer video is effective wherever understanding determines the purchase:

  • Website & landing page – increase conversions before someone bounces

  • Sales & pitch – make the product understandable without a long presentation

  • Onboarding – introduce new customers and employees faster

  • Social ads – show the product instead of describing it

  • Trade fair & demo – explain when there's no time for in-depth conversations

Explainer video with Inventive

Explainer video with Inventive

Prospects do not understand quickly enough what the product does for them.

Sales keeps explaining the same thing over and over and loses time doing it.

Text and graphics are not enough the product needs motion to have an impact.

Complex processes or technologies put people off before they can inspire them.

We understand your product before we explain it. No generic animation style — just an explainer video that fits the brand, gets the core promise across clearly, and stays with the viewer because it doesn't just explain, it shows.

Briefing · Product analysis · Key message

Understand

We dive into your product. What is the one thing someone has to understand in order to buy? The video answers that question — nothing more and nothing less.

Script · Storyboard · Style Decision

Create

We write the script, develop the storyboard, and determine whether live-action filming, animation, or a hybrid approach is the format that will benefit your product the most.

Production · Dubbing · Delivery

Produce

Filming or animation, editing, music, voiceover, and all final formats. Ready for web, sales, social media, and trade shows — in the quality your product deserves.

Explainer video with Inventive

Explainer video with Inventive

Explained once. Understood everywhere.

Explainer videos that don’t just explain, but show. With a script that gets to the heart of what matters, a production that fits the brand, and a result that relieves the sales team and increases conversion.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.