Live Hologram Tour – Without Borders

Live Hologram Tour – Without Borders

Fasttrack – Straight to the point

Classical music has a reach problem. Not because the music is missing but because the format does not appeal to new target audiences.

  • New target groups through unseen formats: A concert that goes viral because it shows something that no one has ever seen before. This is attention capture on a broadcaster scale.

  • Produced once, broadcast eight times: The hologram production toured through 8 German cities. One asset, maximum reach.

  • Technology as a door opener: LoRA model training on historical image sources brings past personalities to life – credible, expressive, and ready for the stage.

Customer

Classical Philharmonic Bonn & Niklas Liepe

Industry

Culture & Entertainment

Category

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Virtual Production

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Avatar & Synthesis

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LoRA model training

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Hologram Integration

Project duration

8 weeks

Challenge

Classical music is inspiring – but it always reaches the same people. The Klassische Philharmonie Bonn wanted to win over new target groups, who hadn't yet found their way into the concert hall, with star violinist Niklas Liepe. No amount of marketing could have solved that. It required a format so unprecedented that it commands attention – and is carried on beyond the evening itself.

Fasttrack – Straight to the point

Classical music has a reach problem. Not because the music is missing but because the format does not appeal to new target audiences.

  • New target groups through unseen formats: A concert that goes viral because it shows something that no one has ever seen before. This is attention capture on a broadcaster scale.

  • Produced once, broadcast eight times: The hologram production toured through 8 German cities. One asset, maximum reach.

  • Technology as a door opener: LoRA model training on historical image sources brings past personalities to life – credible, expressive, and ready for the stage.

Customer

Classical Philharmonic Bonn & Niklas Liepe

Industry

Culture & Entertainment

Category

/

Virtual Production

/

Avatar & Synthesis

/

LoRA model training

/

Hologram Integration

Project duration

8 weeks

Challenge

Classical music is inspiring – but it always reaches the same people. The Klassische Philharmonie Bonn wanted to win over new target groups, who hadn't yet found their way into the concert hall, with star violinist Niklas Liepe. No amount of marketing could have solved that. It required a format so unprecedented that it commands attention – and is carried on beyond the evening itself.

What we did

What we did

Inventive developed lifelike hologram avatars of historical composers for a concert tour with star violinist Niklas Liepe based on LoRA model training and video-to-video technology.

Inventive trained individual LoRA models on historical photographs of George Frideric Handel and Felix Mendelssohn Bartholdy. Expressive, lifelike hologram figures were created using video-to-video technology, which took to the stage to engage in dialogue with Niklas Liepe and the audience. The result was not a supporting program – it was the evening itself. A format that captivates people who had never before attended a classical concert.

Result

  • World premiere: lifelike composer holograms on the concert stage

  • Tour of 8 German cities

  • New, younger target groups reached for classical music

  • Implemented in 8 weeks

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Added value & context

Added value & context

Those who want new target audiences need new formats not more budget for the old ones.

What the Klassische Philharmonie Bonn has achieved with Niklas Liepe is more than just an event. It is proof that broadcaster logic also works in the cultural sector: an unseen format generates attention that sustains itself. This model works wherever a strong story meets a new target audience – cultural institutions, corporate anniversaries, museums, city marketing. The technology is ready. What is usually missing is simply the courage to embrace the format.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.

Think together!

Whether media production, AI challenge, content strategy, AI avatars or strategic consulting – let's invent together.

Quick response

If you want to turn ideas into visible output, you’re in the right place with us.

Next steps

After the first exchange, clarity emerges: an honest assessment, a concrete plan, and a realistic timeline.